Curso Marketing Digital

Ementa: https://drive.google.com/file/d/0B7y6lq0TMCKYQ2VJN3JlQU9YeDg/view?usp=sharing

 

AULA 1:

Marketing Básico

https://docs.google.com/presentation/d/17LWsqWedAvJz_omHjPe8kvo-gRy8C45Q9mbkmCphTzk/edit?usp=sharing

Características do consumidor 2.0

https://drive.google.com/open?id=1gWexoBFLc6uWIdyvxwOajMdPvhK44ve5sQpeV3vhbME

Tendências 2015 Marketing Digital

http://pt.slideshare.net/Elife2009/tendncias-2015-comunicao-marketing-e-inteligencia-digital?related=1

 

AULA 2:

https://drive.google.com/file/d/0B7aMqY-qP9VQWFRKOWVLOUROWjQ/view?usp=sharing

 

AULA 3:

Redes sociais

https://docs.google.com/presentation/d/1Vcb7fH7_Iz1diFT0Ld_IYpjZfOQ7UIzWmqvItmJ36jM/edit?usp=sharing

Curso de redes sociais (Rebeca Rebs):

http://www.slideshare.net/RebecaRebs/curso-sobre-redes-sociais?qid=1cfd1c63-f4e5-49ac-9fdc-57273a9a9bb6&v=qf1&b=&from_search=14

Livro Redes Sociais na Internet (Raquel Recuero)

http://www.slideshare.net/ontheclass/redes-sociais-na-internet-raquel-recuero?related=1

 

AULA 4:

Estudo de comportamento e hábitos de uso das redes sociais (2013)

http://www.slideshare.net/Elife2009/pesquisa-estudo-de-comportamento-e-hbitos-de-uso-das-redes-sociais-2013?qid=eb5ee432-6551-43c5-a434-6e463d70c738&v=qf1&b=&from_search=5

Netnografia

http://www.slideshare.net/RebecaRebs/netnografia-10536864

Marketing de guerrilha, flashmob, PR stunt, invisível e performance

http://www.slideshare.net/RenatoMelo1/marketing-de-guerrilha-iii-flashmob-pr-stunt-marketing-invisvel-e-de-performance

Marketing Viral – da teoria a prática

http://www.slideshare.net/AgenciaPenso/marketing-viral-da-teoria-prtica

6 sites de crowdfunding (financiamento coletivo) para financiar seu projeto

http://exame.abril.com.br/pme/noticias/6-sites-de-crowdfunding-para-financiar-seu-projeto

Crowdlearning

http://www.nos.vc/pt

http://iscola.cc/

 

AULA 5, 6, 8 e 10:

https://drive.google.com/folderview?id=0B7aMqY-qP9VQT2xoYXB5Skk1ZGs&usp=sharing

 

AULA 7:

branding

ebook branding – qual a alma da sua empresa?
transmidia
AULA 9: